SportBI Canada
Join Workshop
SportBI Canada

The Intelligence Layer Powering the Future of Sport in Canada

SportBI Canada is a business intelligence platform for the sport system, connecting participation, access, infrastructure, investment, reporting, and social value into one secure evidence base for better decisions.

It is designed for system planning and sector-wide decision-making. SportBI Canada helps governments, National Sport Organizations (NSOs), funders, and partners turn disconnected information into actionable intelligence.

Join Workshop Explore the Platform
SportBI Canada sport intelligence dashboard shown on a laptop
A collaborative approach steered by sector leaders:
Canadian Olympic Committee logo Canadian Paralympic Committee logo Community Foundations of Canada logo Canadian Tire Jumpstart logo
Why SportBI

Canada's national sports intelligence platform.

SportBI Canada helps organizations make better decisions in response to participation, reporting, access, infrastructure, investment, and system-planning challenges. It gives the sport system a shared business intelligence layer to show where needs are greatest, where barriers remain, and where action can create measurable value.

Rather than claiming to solve every gap on its own, SportBI Canada helps partners plan with evidence, reduce duplicated data asks, strengthen access and inclusion, and connect investment decisions to clearer objectives and impact evidence.

This work has been shaped over several years by a shared commitment to improve access, grow participation, and strengthen investment decisions across the sport system. Current sector momentum is an opportunity to accelerate that work, not a reaction to a single funding moment.

Explore the vision and objectives →
$399B

Projected Canadian health care spending in 2025

CIHI, National Health Expenditure Trends
13%

Public culture, recreation, and sport facility value in poor or very poor condition

Statistics Canada, 2022 infrastructure survey
$3.9B

Estimated annual health-system cost linked to physical inactivity

Measuring Impact health-impact model
No National Baseline

Canada lacks a consistent source of truth for who participates, who is excluded, and which communities are underserved.

Investment Without Clear Objectives

New investment needs clear objectives, shared evidence, and transparent targeting toward communities with the greatest need.

Unmeasured Impact

The participation, social, health, and community outcomes of sport investment remain difficult to defend with consistent evidence.

Strategic value for stakeholders

One shared evidence base. Different decisions for every stakeholder.

SportBI Canada helps each partner see how shared evidence can support its own decisions while contributing to a stronger national picture. The value is practical: grow participation, reduce barriers, secure investment, and demonstrate impact.

National Sport Organizations

  • Grow participation with better evidence.
  • Identify access barriers and underserved communities.
  • Strengthen funding cases and reduce reporting burden.
Join the June Workshop →

Governments & Policymakers

  • Identify areas of greatest need.
  • Target investment transparently and equitably.
  • Measure public value and system-level outcomes.
Explore policy value →

Funders & Foundations

  • Direct funding where it can create the greatest value.
  • Understand community need and equity potential.
  • Measure return, outcomes, and public impact.
Validate impact →
Social value

Measure the public value of sport, then use it to guide action.

Social value helps organizations show not only what activity was delivered, but what changed for people and communities. SportBI Canada connects participation evidence with wellbeing, accessibility, inclusion, and community outcome indicators so partners can better demonstrate the social return and public value of sport investment.

Credible and safe

Built to reduce risk, not create it.

SportBI Canada is designed so organizations can participate with confidence. Data ownership stays with contributors, use is permissioned, raw records are not exposed, national-level NSO access is free, and governance boundaries are documented before data moves.

That trust model is supported by a committed steering group and 4GLOBAL’s proven experience delivering system-level sport intelligence through work such as Moving Communities with Sport England.

Data ownership retained Permissioned use only No exposed raw records Free national-level NSO access Designed to align with PIPEDA Data stored in Canada
Get involved

Join us and learn how to leverage SportBI Canada today.

Take part in the June workshop to understand the platform, the onboarding process, and how SportBI Canada can support better planning, investment, and impact decisions.

Privacy notice: We collect your name, work email, organization, role, and optional message to respond to your SportBI Canada workshop enquiry and support onboarding conversations. Your information is sent to 4GLOBAL by email and handled only for this purpose. Read our Privacy Policy.

Your inquiry will be sent securely to lucas.oaigen@4global.com.

FAQ

Questions that reduce uncertainty.

Who owns the data?

Contributing organizations retain ownership. SportBI Canada is designed around clear permissions, transparent usage, and agreed governance before data moves.

Is raw data shared?

No detailed contributor data is exposed beyond agreed boundaries. National evidence is built from aggregated and standardized outputs.

Is SportBI Canada a performance analytics system?

No. SportBI Canada is focused on sport business intelligence: participation, access, infrastructure, investment, reporting, social value, and system planning. It is distinct from athlete performance, high-performance, or team analytics systems.

Is SportBI Canada free for National Sport Organizations (NSOs)?

Yes. National Sport Organizations can access SportBI Canada’s national-level database at no cost, supporting a shared view of participation, access, infrastructure, investment, and social value across the sport system.

What do contributors receive?

Contributors gain dashboards, benchmarking, mapping, local profiles, standardized reporting support, social value evidence, and strategic intelligence relevant to their role.