SportBI Canada exists to help leaders rethink and reshape participation through shared business intelligence, evidence-based decisions, smarter investment, and measurable impact.
To create a nationally integrated, data-driven sport and play ecosystem that empowers leaders to rethink and reshape participation through evidence-based decisions, investment, and impact measurement.
A Canada where every community, regardless of background or location, can access and benefit from quality sport and play opportunities powered by insight and innovation.
By establishing a clear baseline of participation and understanding where, how, and why dollars flow, SportBI Canada can help unlock new and non-traditional sources of capital and ensure decisions are guided by evidence, equity, and impact.
SportBI Canada delivers a unified, secure, and intelligent data ecosystem for sport and play. By connecting participation, facility, and program data across the country, it enables organizations, policymakers, and funders to make smarter, faster, and more equitable decisions that drive participation and investment growth.
This initiative is about unifying the sector, not duplicating what already exists. SportBI Canada brings strong work already underway across the ecosystem to the table through an open, collaborative model built to work with everyone, for everyone.
The point of differentiation is clear: this is not data for data’s sake. The sector already has data. What has been missing is the ability to turn that information into actionable insight that can unlock investment, mobilize capital, and shift how decisions are made.
This work has been shaped over several years by a shared commitment to improve access, grow participation, and strengthen investment decisions across the sport system. Current sector momentum is an opportunity to accelerate that work, not a reaction to a single funding moment.
COC, CPC, Canadian Tire Jumpstart, and Community Foundations of Canada have helped steer the work through participation, accessibility, disability, youth, and community lenses. Their work has advanced the foundation for national facility intelligence, local area profiles, social value methodology, data governance, and partner onboarding.
For the sport system, SportBI Canada can mean fewer parallel data asks, clearer reporting, stronger investment cases, better visibility of participation barriers, and a shared evidence base for decisions that improve access, inclusion, and community impact.
Take part to understand the vision, the onboarding pathway, and how SportBI Canada can support your organization’s role in the national evidence base.